Special Days and Promotions in iVendNext Loyalty Programs
Overview
Strategic use of special days and promotions can increase loyalty program engagement by up to 300%. iVendNext's specialized tools let you automate personalized rewards for birthdays, holidays, and custom promotional events. This guide shows how to configure these profit-boosting features.
Key Special Day Types
1. Automated Personal Events
2. Seasonal Promotions
gantt
title Holiday Promotion Calendar
dateFormat YYYY-MM-DD
section Q4
Halloween Double Points :2023-10-28, 4d
Black Friday Bonus :2023-11-24, 3d
Christmas Countdown :2023-12-01, 25d
Setup Guide
1. Creating Special Day Plans
Navigate to: Home > Loyalty > Special Days
Click "Add Special Day"
Configure:
Event Type: Choose from preset options or create custom
Reward Value: Set point multipliers or fixed bonuses
Applicable Tiers: Restrict to specific loyalty levels
2. Advanced Promotion Types
Spend-Based Challenges: "Earn 500 extra points for spending $200 this month"
Social Media Tie-Ins: "Get 50 points for posting with #OurBrand"
Mystery Bonus Days: Randomly awarded double-point days
Automation Features
1. Smart Scheduling Tools
Recurring Events: Annual auto-renewal for holidays
Lead Time Settings: Begin promotions 3 days early
Time-Zone Awareness: Localized activation
2. Conditional Triggers
if customer.tier == "Gold" and day == "Black Friday":
award_points = purchase_amount * 3
elif day in ["Birthday", "Anniversary"]:
award_points = standard_points + 100
Promotion Ideas
1. Tiered Holiday Rewards
2. Progressive Challenges
"Complete these 3 visits in January":
Visit 1: 50 bonus points
Visit 2: Free coffee
Visit 3: Entry into $500 draw
Best Practices
Preview Testing: Simulate special days with test accounts
Multi-Channel Alerts: Combine POS, email, and app notifications
Post-Event Analysis: Compare uplift vs regular days
Exclusivity Windows: Limit high-value rewards to 24-48 hours
Performance Tracking
Key Metrics Dashboard
Troubleshooting
❌ Low Redemption Rates: → Increase reward visibility at POS → Add countdown timers to notifications
❌ System Overload During Peaks: → Stagger reward fulfillment → Pre-load anticipated promotions
Idea: Create "Anti-Holiday" promotions for slow periods (e.g., "January Blues Bonus")
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