Brandwise Profitability and Item Tracking

Brandwise Profitability and Item Tracking

Introduction

For businesses managing multiple brands, tracking profitability at the brand level is crucial for strategic decision-making. iVendNext’s Brandwise Profitability and Item Tracking features enable you to:


  • Search and filter items by brand in transactions

  • Generate brand-specific sales and purchase reports

  • Analyze gross profit by brand


This guide explains how to set up and leverage brand tracking to optimize your product mix and maximize profitability.



Why Track Items by Brand?

Understanding brand performance helps you:
✅ Identify top-performing brands to prioritize marketing and stock
✅ Spot underperforming brands for discontinuation or promotion
✅ Negotiate better supplier deals with data-backed insights
✅ Streamline procurement by brand preferences



Setting Up Brand Tracking

1. Assign Brands to Items

  • Navigate to: Item Master > Edit Item

  • Add the brand name in the Brand field (above Item Description)

  • Ensure brands are added to the Search Fields for easy lookup




Using Brands in Transactions

1. Search Items by Brand

While creating:


  • Sales Invoices

  • Purchase Orders

  • Delivery Notes


Simply type the brand name in the item search bar to filter relevant products.


IdeaPro Tip: Save time by bookmarking frequently used brands.


2. Brand Visibility in Documents

The brand name automatically appears in:


  • Item selection dropdowns

  • Transaction line items

  • Printed/PDF documents



Generating Brandwise Reports

1. Brand-Specific Sales/Purchase Reports

Access via Report Builder:


  1. Select any sales/purchase transaction report

  2. Add Brand as a filter or grouping field

  3. Export data for analysis


Popular Reports:


  • Brandwise Sales Summary (Revenue by brand)

  • Brandwise Purchase Analysis (Cost by brand)

  • Brandwise Stock Movement (Inventory turnover)


2. Brand Profitability Report

Compare revenue vs. costs for each brand to calculate:


  • Gross Profit = Sales - Cost of Goods Sold (COGS)

  • Profit Margin = (Gross Profit / Sales) × 100



Advanced Applications

1. Pricing Strategy

  • Identify high-margin brands to promote

  • Adjust pricing for low-margin brands


2. Inventory Allocation

  • Stock more of fast-moving, profitable brands

  • Reduce orders for slow-moving brands


3. Supplier Performance

  • Compare brands by delivery reliability

  • Negotiate bulk discounts for top-performing brands



Pro Tips for Maximum Value

🔹 Standardize Brand Names: Avoid duplicates like "Nike" vs "Nike Inc."
🔹 Train Teams: Ensure staff use brand filters in transactions.
🔹 Automate Reports: Schedule weekly brand performance emails.



Conclusion

Brandwise tracking turns vague assumptions into actionable insights. By:
✔ Tagging items correctly
✔ Using brand filters in transactions
✔ Analyzing brand profitability reports


QuoteYou can make smarter decisions that boost revenue and streamline operations.



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