Creating Custom Display Controls for Branding and Promotions

Creating Custom Display Controls for Branding and Promotions

Overview

This article walks through creating promotional displays, loyalty program interfaces, and branded transaction screens.




1. Strategic Applications of Custom Displays

1.1 Customer-Facing Promotions

  • Rotating banner ads for special offers

  • Cross-selling prompts ("Customers also bought...")

  • Real-time loyalty point updates


1.2 Operational Branding

  • Custom receipt headers with logos

  • Themed interfaces for holidays/events

  • Staff alerts with branded visuals


1.3 Data Visualization

  • Interactive product demos

  • Infographic-style order summaries

  • Animated payment confirmation screens



2. Building a Custom Display Control

2.1 Accessing the Editor

  1. Navigate to Home > Retail > POS Interface & Controls > Custom Display Control

  2. Click Add Custom Display Control


2.2 Core Configuration Options

Setting

Branding Impact

Recommended Approach

Editor Type

HTML for rich media

Use Print Format for receipts

Control Name

Organizational clarity

"HOLIDAY_PROMO_2023"

Data Binding

Dynamic content

Link to CRM/promotion DB




3. Advanced Customization Techniques

3.1 HTML Editor Power Features

<!-- Sample Promotional Banner -->

<div class="promo-banner" style="background: #FF5722; padding: 15px;">

  <h3>Today's Special!</h3>

  <p>Buy 2 Coffee Bags - Get 1 Free</p>

  <img src="promo_coffee.png" width="120px">

</div>


3.2 Print Format Branding

  • Embed vector logos in receipts

  • Custom footer with social media handles

  • QR codes for satisfaction surveys


3.3 Conditional Content

// Show weekend-only message

if (dayOfWeek === 0 || dayOfWeek === 6) {

  displayWeekendPromo();

}




4. Implementation Best Practices

4.1 Retail Environment Optimization

  • Visibility: 28pt+ font for customer displays

  • Color Psychology: Use brand palette strategically

  • Animation: Subtle motion for attention (max 3 sec loops)


4.2 Content Strategy

Display Zone

Content Type

Refresh Frequency

Top 20%

Hero promotions

Daily

Middle 50%

Transaction details

Real-time

Bottom 30%

Loyalty/feedback

Weekly


4.3 Technical Considerations

  • 300dpi minimum for print graphics

  • Web-safe fonts for HTML displays

  • Fallback content for offline mode



Troubleshooting Guide

Here’s a quick look at some common issues you might run into.


Issue

Solution

Prevention

Broken images

Verify file paths

Use absolute URLs

Slow loading

Optimize media files

Set size limits

Formatting shifts

Test on all displays

Use responsive CSS



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