Understanding Loyalty

Understanding Loyalty

Overview

iVendNext Loyalty is a powerful points and rewards application designed to help retailers enhance customer acquisition, engagement, and retention. Integrated into the iVendNext Retail suite, it offers a flexible system for managing loyalty points across multiple channels—whether in-store, online, or via mobile.



Key Benefits:


  • Increase repeat purchases by rewarding customer loyalty.

  • Gain insights into shopping behavior through data analytics.

  • Seamless integration with existing retail systems.



Key Features of iVendNext Loyalty

1. Customer Shopping Histories

Retailers can track purchasing patterns to tailor personalized offers.


2. Mobile Notifications

Engage customers with real-time alerts about promotions, points, and rewards.


3. Digital Coupons

Customers receive redeemable coupons for in-store or online use.


4. Multi-Channel Reward Points

Points can be earned through purchases, visits, or referrals and redeemed for discounts or gifts.


5. Tiered Loyalty Levels

  • Entry-Level: Basic rewards for new customers.

  • Middle Tier: Enhanced perks for frequent shoppers.

  • Top Tier: VIP benefits like exclusive discounts or early access to sales.


Example: A customer spending $500/month could unlock the Middle Tier, earning double points on holidays.



How It Works

Step 1: Loyalty Setup

Navigate to Home > Loyalty > Loyalty Setup to configure:


  • Point Allocation: Floor/Ceiling rounding methods.

  • Redemption Rules: Current Level or Fallback options.

  • Expiry Policies: Fixed or sliding expiry dates.


Step 2: Enroll Customers

  1. Go to Home > Selling > Customer.

  2. Check Loyalty Member and select a program.

  3. Assign tiers based on spending thresholds.



Step 3: Track and Redeem Points

  • Earning: Points auto-accumulate per transaction.

  • Redeeming: Customers use points at checkout (POS or online).

  • Journal Entries: Automated accounting entries for earned/redeemed points.



Why Choose iVendNext Loyalty?

  • Flexibility: Supports points-based, tiered, or paid membership models.

  • Integration: Works standalone or with iVendNext Retail.

  • Customer-Centric: Special days (birthdays, holidays) boost engagement.



Quote

Use "Double Points Days" during holidays to drive sales.


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