Understanding Loyalty

Understanding Loyalty

Overview

This article gives you an overview of iVendNext Loyalty, a multi-channel rewards program that helps retailers attract customers by offering points and incentives across in-store, online, and mobile platforms.



Key Benefits:


  • Increase repeat purchases by rewarding customer loyalty.

  • Gain insights into shopping behavior through data analytics.

  • Seamless integration with existing retail systems.



How It Works

Step 1: Loyalty Setup

Navigate to Home > Loyalty > Loyalty Program > Loyalty Setup

Click the "Add Loyalty Setup" button to access the Loyalty Creation Screen


  • Point Allocation: Floor/Ceiling rounding methods.

  • Redemption Rules: Current Level or Fallback options.

  • Expiry Policies: Fixed or sliding expiry dates.


Step 2: Enroll Customers

  1. Go to Home > Selling > Customer.

  2. Check Loyalty Member and select a program.

  3. Assign tiers based on spending thresholds.



Step 3: Track and Redeem Points

  • Earning: Points auto-accumulate per transaction.

  • Redeeming: Customers use points at checkout (POS or online).

  • Journal Entries: Automated accounting entries for earned/redeemed points.



Why Choose iVendNext Loyalty?

  • Flexibility: Supports points-based, tiered, or paid membership models.

  • Integration: Works standalone or with iVendNext Retail.

  • Customer-Centric: Special days (birthdays, holidays) boost engagement.


Pro Tip: Use "Double Points Days" during holidays to drive sales.



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