Understanding "Buy X for Fixed Price" Promotions

Understanding "Buy X for Fixed Price" Promotions

Overview

"Buy X for Fixed Price" promotions allow retailers to offer specific products at a predetermined price, regardless of their original value. These promotions are particularly effective for clearing inventory, driving foot traffic, and creating urgency among customers.


In this guide, we'll cover: ✔ What "Buy X for Fixed Price" promotions are and when to use them
✔ Step-by-step configuration in iVendNext
✔ Real-world examples and optimization tips





What Is a "Buy X for Fixed Price" Promotion?

This promotion type lets you sell items at a set price point, overriding their regular pricing. Unlike percentage discounts, it provides absolute price certainty to customers.


Key Benefits

  • Creates perceived value ("Any coat for just $50!")

  • Simplifies marketing messaging (easy-to-understand offers)

  • Helps move slow-selling or seasonal inventory


Common Use Cases

  • Seasonal sales (e.g., "All winter coats for $50")

  • Clearance events (e.g., "Any t-shirt for $10")

  • Membership perks (e.g., "VIP members: Any bag for $99")




How Does It Work in iVendNext?

When a customer purchases an eligible item, the system automatically applies the fixed price at checkout.


Example Scenario

Promotion: "Buy any Women's Coat for $50"


  • Original Price: $180

  • Promo Price: $50

  • Customer Savings: $130 (72% discount)




Step-by-Step Setup Guide

1. Navigate to Promotions

Go to: Home > Retail > Items and Pricing > Promotions


2. Click "Add Promotions"

Select "Fixed Price Promotion" as the type.


3. Enter Promotion Details

  • Name: "Any Coat for $50 - Summer Sale"

  • Description: "All women's coats at flat $50"

  • Active: ✔ Enable


4. Set Fixed Price

  • In the Fixed Price field, enter the promotional price (e.g., $50)

  • This will override the original price for eligible items



5. Configure Item Eligibility

  • Under Get Side, specify which items qualify:

    • Can apply to specific items (e.g., WC-1001)

    • Or entire item groups (e.g., "Women's Outerwear")



6. Set Applicability Rules (Optional)

  • Stores: Limit to specific locations

  • Duration: Set start/end dates (e.g., "July 1-31")

  • Customer Groups: Restrict to VIP/members if needed


7. Save & Test

  • Scan an eligible item at POS to verify the fixed price applies





Best Practices for Fixed Price Promotions

Choose High-Margin Items


  • Avoid applying to products with slim margins where the fixed price might cause losses


Create Urgency


  • Use time limits ("48-hour flash sale") to drive immediate action


Combine with Other Promotions


  • Pair with "Spend X, Get Y" for larger basket sizes
    (e.g., "Buy coat for $50, spend $100+ get free scarf")


Monitor Inventory Closely


  • Popular fixed-price deals may sell out faster than expected




Common Issues & Solutions

Promotion Not Applying?


  • Verify the item is included in promotion settings

  • Check that the promotion is active and within date range


Wrong Price Showing?


  • Confirm no conflicting promotions are active

  • Ensure the fixed price is set in the correct currency


Too Many Redemptions?


  • Set limits via "Maximum Redemption Count" in settings




Real-World Success Example

A boutique ran:
Promotion: "Any Dress for $79" (originally $120-$250)
Results:


  • 300% increase in dress sales

  • 40% of customers added complementary items

  • Cleared seasonal inventory in 2 weeks




Conclusion

Fixed price promotions are a straightforward yet powerful tool to boost sales and inventory turnover. By following this guide, you can effectively implement these promotions in iVendNext to create compelling customer offers.




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