Overview

"Buy X Get Y" promotions are one of the most effective ways to increase average order value and clear inventory by incentivizing customers to purchase additional items. In iVendNext, these promotions can be configured to offer free products, percentage discounts, or fixed-price deals when customers meet specific purchase conditions.

This guide explains:
✔ How "Buy X Get Y" promotions work
✔ Step-by-step setup in iVendNext
✔ Real-world examples and best practices

What Is a "Buy X Get Y" Promotion?

A "Buy X Get Y" promotion rewards customers when they purchase a qualifying item (X) by giving them another item (Y) for free or at a discount.

Common Use Cases

• Bundling products (e.g., Buy a laptop, get a free mouse)

• Upselling (e.g., Buy 1 shirt, get a second at 50% off)

• Clearance sales (e.g., Buy 2, get 1 free)

How Does It Work in iVendNext?

The promotion automatically applies at checkout when the customer meets the Buy Side conditions.

Example Scenario

Promotion: "Buy 1 Women’s Bag (WB-1001), Get Another Bag (WB-1002) at 70% Off"

• Customer Action: Adds both bags to cart.

• Result: Second bag’s price reduces from $300 → $90 (70% off).

Step-by-Step Setup Guide

1. Navigate to Promotions

Go to: Home > Retail > Items and Pricing > Promotions

2. Click "Add Promotions"

Select "Bonus Buy Promotion" as the type.

3. Configure Promotion Details

• Name: "Buy 1 Get 1 70% Off – Women’s Bags"

• Description: "Buy any Women’s Bag, get a second at 70% discount"

• Active: ✔ Enable

4. Set Buy Side Conditions

Define what the customer must purchase:

• Type: Item

• Value: WB-1001 (Women’s Bag)

• Quantity: 1

5. Set Get Side Rewards

Define the discount or free item:

• Type: Item

• Value: WB-1002 (Second Bag)

• Discount Type: Percentage

• Discount Value: 70%

6. Apply Store & Duration Rules (Optional)

• Stores: Select applicable locations.

• Duration: Limit to specific days/times (e.g., Weekends only).

7. Exclude Items or Customers (If Needed)

• Prevent misuse (e.g., exclude clearance items).

8. Save & Test

• Verify at POS: Scan both items to confirm the discount applies.

Best Practices for "Buy X Get Y" Promotions

✅ Use Clear, Simple Rules – Avoid complex conditions that confuse customers.
✅ Highlight in Marketing – Promote via signage, emails, and POS displays.
✅ Monitor Performance – Track which promotions drive the most sales.
✅ Exclude Low-Margin Items – Prevent excessive discounting on profitable products.

Common Issues & Fixes

❌ Promotion Not Applying?

• Check if items match exactly (e.g., correct SKUs).

• Ensure the promotion is active and within the set duration.

❌ Wrong Discount Applied?

• Verify Discount Type (Percentage vs. Fixed Amount).

• Check if Get Side items are correctly linked.

Real-World Example

A clothing store runs:

• Promotion: "Buy 1 Men’s Shirt, Get a Tie at 50% Off"

• Result:

• Increases shirt sales by 25%.

• Clears excess tie inventory.

Conclusion

"Buy X Get Y" promotions are a powerful tool to boost sales and customer satisfaction. By following this guide, retailers can easily configure these promotions in iVendNext and track their success.