Understanding "Buy X Get Y" Promotions

Understanding "Buy X Get Y" Promotions

Overview

This article gives you an overview of "Buy X Get Y" promotions in iVendNext, which help increase sales and clear extra stock by offering free items, discounts, or fixed prices when certain purchase conditions are met.This article explains:
✔ How "Buy X Get Y" promotions work
✔ Step-by-step setup in iVendNext
✔ Real-world examples and best practices





What Is a "Buy X Get Y" Promotion?

A "Buy X Get Y" promotion rewards customers when they purchase a qualifying item (X) by giving them another item (Y) for free or at a discount.


Common Use Cases

  • Bundling products (e.g., Buy a laptop, get a free mouse)

  • Upselling (e.g., Buy 1 shirt, get a second at 50% off)

  • Clearance sales (e.g., Buy 2, get 1 free)




How Does It Work in iVendNext?

The promotion automatically applies at checkout when the customer meets the Buy Side conditions.


Example Scenario

Promotion: "Buy 1 Women’s Bag (WB-1001), Get Another Bag (WB-1002) at 70% Off"


  • Customer Action: Adds both bags to cart.

  • Result: Second bag’s price reduces from $300 → $90 (70% off).





Step-by-Step Setup Guide

1. Navigate to Promotions

Go to: Home > Retail > Items and Pricing > Promotions


2. Click "Add Promotions"

Select "Bonus Buy Promotion" as the type.


3. Configure Promotion Details

  • Name: "Buy 1 Get 1 70% Off – Women’s Bags"

  • Description: "Buy any Women’s Bag, get a second at 70% discount"

  • Active: ✔ Enable


4. Set Buy Side Conditions

Define what the customer must purchase:


  • Type: Item

  • Value: WB-1001 (Women’s Bag)

  • Quantity: 1



5. Set Get Side Rewards

Define the discount or free item:


  • Type: Item

  • Value: WB-1002 (Second Bag)

  • Discount Type: Percentage

  • Discount Value: 70%



6. Apply Store & Duration Rules (Optional)

  • Stores: Select applicable locations.

  • Duration: Limit to specific days/times (e.g., Weekends only).


7. Exclude Items or Customers (If Needed)

  • Prevent misuse (e.g., exclude clearance items).


8. Save & Test

  • Verify at POS: Scan both items to confirm the discount applies.






Best Practices for "Buy X Get Y" Promotions

Some of the best practices are:


Use Clear, Simple Rules – Avoid complex conditions that confuse customers.
Highlight in Marketing – Promote via signage, emails, and POS displays.
Monitor Performance – Track which promotions drive the most sales.
Exclude Low-Margin Items – Prevent excessive discounting on profitable products.




Common Issues & Fixes

Here’s a quick look at some common issues you might run into.


Promotion Not Applying?


  • Check if items match exactly (e.g., correct SKUs).

  • Ensure the promotion is active and within the set duration.


Wrong Discount Applied?


  • Verify Discount Type (Percentage vs. Fixed Amount).

  • Check if Get Side items are correctly linked.




Real-World Example

A retail clothing store runs:


  • Promotion: "Buy 1 Men’s Shirt, Get a Tie at 50% Off"

  • Result:

    • Increases shirt sales.

    • Clears excess tie inventory.




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