"Spend X Save Amount" promotions are powerful tools that incentivize customers to increase their basket size by offering discounts when they reach specific spending thresholds. These promotions are particularly effective for:
Boosting average order value
Clearing seasonal inventory
Encouraging customers to purchase complementary items
Example: "Spend $100, get $20 off" or "Spend $500, save 15%"
These promotions automatically apply when a customer's cart meets or exceeds your set spending threshold. The discount can be either:
A fixed amount (e.g., $20 off)
A percentage (e.g., 10% off total)
Navigate to:
Home > Retail > Items and Pricing > Promotions > Add Promotion
Promotion Type: Select "Bonus Buy Promotion"
Name: "Summer Spend & Save"
Description: "Spend $100, save $15"
Active: Check to enable immediately
Minimum Bill Amount: $100 (or your chosen threshold)
Leave other Buy Side fields blank for spend-based promotions
Discount Type: Percentage or Fixed Amount
Discount Value: 15% or $15 (for example)
No need to specify items - applies to entire cart
Duration: Set start/end dates if time-sensitive
Stores: Select applicable locations
Exclusions: Block certain products/categories if needed
Create multiple thresholds for increased savings:
Spend $100 → 10% off
Spend $200 → 15% off
Spend $300 → 20% off
Combine with item groups for targeted offers: "Spend $50 on cosmetics, get 15% off your beauty purchase"
Threshold Psychology
Set thresholds just above typical order values (e.g., if average is $90, set at $100)
Clear Messaging
Use signage: "Spend $X more to save $Y!" at POS and shelves
Strategic Timing
Run during:
Holiday seasons
End-of-quarter pushes
New product launches
Performance Tracking
Monitor:
Lift in average order value
Popular product combinations
Time-of-day redemption patterns
Promotion Not Applying? ✔ Verify cart total meets exact threshold
✔ Check active dates/times
✔ Confirm no conflicting promotions
Discount Calculating Incorrectly?
✔ Double-check percentage vs. fixed amount setting
✔ Review exclusion rules
✔ Test with different product combinations
A fashion retailer implemented: "Spend $200, save 20% during Black Friday"
Results:
35% increase in average order value
20% higher conversion rate
Cleared winter coat inventory in 3 days
"Spend X Save Amount" promotions are among the most effective tools for driving larger purchases. By following this guide, you can:
Implement basic spend-based promotions today
Experiment with tiered and category-specific offers
Continuously optimize based on performance data