What Are Promotions?

Promotions are powerful tools retailers use to boost sales by encouraging customers to purchase more items. In iVendNext, promotions are automated and apply when specific conditions are met during transactions. Examples include:

• Buy X Get Y: Buy a shirt, get a T-shirt at 20% off.

• Fixed Price: Buy any women’s bag for $199.

• Spend X Save Amount: Spend $1000, save 10% on the total bill.

Promotions enhance customer engagement, clear inventory, and increase average order value.

Types of Promotions in iVendNext

iVendNext supports three primary promotion types:

1. Buy X Get Y

Definition: Customers receive a free or discounted item (Y) when purchasing another item (X).
Example:

• Buy: 1 Women’s Bag (WB-1001) for $300.

• Get: A second bag (WB-1002) at 70% off.
  Use Case: Ideal for bundling products or upselling.

2. Buy X for Fixed Price

Definition: Items are sold at a fixed price, regardless of their original value.
Example:

• Buy: Any Women’s Coat (WC-1001) originally priced at $180.

• Fixed Price: $50.
  Use Case: Effective for seasonal sales or clearing stock.

3. Spend X Save Amount

Definition: Discounts are applied to the total bill when a spending threshold is met.
Example:

• Spend: $1000.

• Save: 30% on the total bill (e.g., $1097 → $767.91).
  Use Case: Encourages bulk purchases.

Key Components of Promotions

The Buy Side

Defines the conditions to qualify for the promotion:

• Purchase specific items (e.g., Buy 2 shirts).

• Reach a minimum spend (e.g., Spend $100).

• Buy a certain quantity (e.g., Buy any women’s bag).

The Get Side

Defines the reward for meeting Buy Side conditions:

• Discounts (e.g., 30% off).

• Free items or fixed pricing.

Why Use Promotions in iVendNext?

1. Automated Application: Promotions trigger automatically at POS, reducing manual errors.

2. Flexibility: Set durations, exclusions, and store-specific rules.

3. Customer Engagement: Attract customers with targeted offers.